Our Mission

Decathlon's main mission is to make sport accessible to as many people as possible. We thrive on helping, inspiring and guiding you through your sports experiences, because we believe that being active and discovering new sports is an important part of a healthy lifestyle.

Let's do some sports together because together it’s always more fun!

Our Values


Being responsible is about making decisions and making sure they are acted upon. Our employees are fully responsible for their decisions, concerning both their team and customers. Responsibility is also about anticipating the challenges facing society and orienting our actions towards sustainable development. In addition, it is our responsibility to guarantee the safety of our customers and employees all over the world.


is Life, intense activity, energy, drive and health. Our employees are full of vitality thanks to their positive mindset and energetic spirit. They are enthusiastic, they love creating and innovating, and relentlessly strive to improve and generate change.

Our rise through the years


Innovation, research and development

Behind each product, there is an idea, a need, an expectation or an intuition emanating from an athlete, customer or collaborator, which comes alive in the minds of design teams and stimulates their creativity. To create 2,800 new products a year on average, it takes many ideas. This is how Decathlon innovates: We put the user at the center of our approach. By observing the sportsmen in their practice and by listening to them, our sales people, product managers, designers, engineers are able to imagine the products of tomorrow.

Our 30 internal laboratories, employing more than 150 engineers, test each year several thousand products (600.000 tests realized in 2014). We also rely on a network of 120 partner laboratories in 16 countries. Their goal is to recreate the conditions of use of products to detect any weaknesses, and improve them

Our Prices

In the spirit of making sport accessible to all, for the past 40 years we’ve been listening to and understand the needs of sports users, to deliver appealing, hi-tech products at the lowest prices possible. That’s why we’re here. Producing and distributing our own products allow us to make them affordable for everyone everywhere in world.

Our Teammates

At Decathlon, we have nearly 80,000 teammates worldwide, united around two shared values: Vitality and Responsibility. Our design teams come up with products suited to our users, to make it easier for them to play their chosen sport, regardless of age or level, thereby helping them to derive maximum benefit and enjoyment from physical activity.

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